Book Price Promotions
Price Promotions Are All About “Visibility”
- If your book is priced higher than what you want it to be, then you’ll need to lower your price!
- Remember: The lower the price, the greater the visibility
- Promoting Your Campaign to Your Mailing List Existing Readers Is Number One – get your fans talking about your book.
- Finding New Readers Is the Number 2 Goal of Price Promotions
- Discounting your book will get your book in front of new readers, and help build-up your mailing list and fan base.
- Promote Your Price Promotion
- Use promotion services to gain as much HYPE as possible: writtenwordmedia, e-readernewstoday, thefusslibrarian, bookpub, kindlenationdaily, bookgorilla, emailmarketingforauthors
Turning Your Book Into a Movie: Writing The Screenplay
How to Find More Keywords for Your Books
There Are Four (4) Ways, Actually Five (5)
- “Also Bought Items” – If you gave an ad targeting a particular book, that is working well, try advertising for that book’s “also bought items”, which will be similar books by the same author, or other authors. Write them down on a spreadsheet.
- “Also Bought Items By” – Same as “also bought items”, but on the author level – Have an author you want to target. Go to Amazon author page, scroll down to the “also bought items by” to find similar authors, then add their names in the spreadsheet, then “click” on their names, adding their book titles to the spreadsheet, and then to the “also bought” for these titles. Get it?
- Using Yasiv: [AMAZON PRODUCT VISUALIZATION]- Yasiv is a website that pulls data from Amazon’s “also bought” listings and presents them in a visual/graphical way. Put in a title, or an author’s name, and they’ll show you a bunch of related books, which will make it easier to fill in that spreadsheet.
The Optioning Process to Turn Your Novel into a Film
Adaptation is the process of turning a book into a motion picture or made-for-television movie. It begins in earnest when a producer accepts an option for the rights to adapt a book into film.
The option itself is a limited agreement or contract between a book author and a movie producer, studio, or production company that gives them exclusive rights to develop the optioned book into a screenplay/movie within a specified period of time – usually for 18 to 24 months. The option contract happens before the screenplay is even written, but a signed, book-adaptation option contract does not guarantee that a film will even be made, but that’s another blog. What it does guarantee for them are the exclusive rights to develop the book during the period of the option contract. ‘Exclusive’ means that during this period, the author can neither discuss the project nor enter into any other contracts for this book with another producer or studio.
From Book to Movie: Ten of the Biggest Blockbusters (Part 2)
From Book to Movie: Ten of the Biggest Blockbusters (Part 1)
“Yeah, but the book was better than the movie” … ever heard that?
Adapting stories from book to film – some successfully, others not so much – goes back to the early days of Hollywood. “Gone with the Wind” and “The Wizard of Oz” are just two examples of the early years’ successful adaptations. Today, little has changed … except that more than ever, Hollywood is looking to publishers and authors as sources of the next big movie or – better yet – a film franchise that drives viewers to the theater again and again.